How to create a buzz around your music (for beginners)
This week’s topic is dedicated to all the artists that put their music career first: they are passionate, and they want to be successful. If you are not one of those artists, you are in the wrong place, but if you are then don’t worry and keep reading; we are here to help you.
It doesn’t matter if you’d like to release your work by yourself or you prefer to rely on a record label. These tips apply to both ends. However, it is essential to understand that it takes time, effort and money to get noticed by music professionals. So let’s get started.
You have just finished with the recordings on your debut album or single, and you are ready to send your work out to a long list of music industry email addresses that you have found on the internet or elsewhere. Well, if you’d like to be a respected artist, don’t do it – at least, not yet!
Here is what you need to do instead:
Find a catchy and easy-to-remember name for your band/act: before making further decisions about your future in the music industry, do yourself a favor and do extensive research on the internet to make sure that no one else is using that name. It will be hugely rewarding for you and your label in the future, and it will save you from any potential lawsuit from another artist who is using the same name before you did.
Being authentic and unique will save you from disappointment and spending time and money. Talent is one thing, while your image is another. When both are combined, we have the secret formula that all major labels are looking for: Authenticity. Create your image carefully and avoid copying other artists. A&R people will much appreciate it, and it might bring you a record deal to the table. Think about it–every single group that made it to the top had something different, right? Why on earth wouldn’t you?
Identify your music genre and try to describe it in a few sentences. This tactic will help you to find the right audience for your music, including record labels. It is crucial to understand that the best way to grow your fanbase and raise some interest in your project is by contacting people who want to hear from you. Now, where are all these people?
The key is to go local first. Visit your local pubs, cafes, and colleges of your area, and approach people with similar interests and tastes in music like yours. Share your story with them, and if they like what you have to say, then ask them to listen to your new song. Their feedback is valuable to you in many ways, especially when you start your career. Listen to them!
(Hence, don’t ask your parents, friends, or family about your music; the chances are that they will find it fantastic, which of course it might be, but this is not the case right now)
Are you ready to play a gig? Introduce your music to the local promoters and bands. Ask them if they can add your group to their next bill. You will be surprised by the results. Connect with people, share the stage with them, grab their attention positively, and you will go far—and don’t forget that A&R people hide in all those live events and music venues, so you might be their next find.
When you are done with all these steps, look back and evaluate your work. Are you satisfied with the results? Is there something that you’d like to change? How many followers have you gained since the very first day that you started this? What do they love about you? Use their feedback to improve your image and your career.
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